take a look at this organic sofa... now take a look at the price...
obviously someone doesn't get that environmental products geared towards the richest of the rich aren't really going to help the environment all that much... sure a few dozen, maybe even a hundred or 2 might purchase this environmentally friendly chesterfield, but it's price puts it beyond the reach of most people - so the majority of us will continue buying environmentally unfriendly sofas...
environmentally friendly alternatives have to be attainable by the middle and/or lower classes, otherwise they aren't really alternatives... when a product is an order of magnitude more expensive than the product's it's competing against then it really isn't a competition - and an environmentally friendly product that isn't competitive can't make much of a difference...
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